So at this point, you should start seeing your site rank higher on Google than before. Which is great. But how do you know if those rankings are doing anything for you?
How do you keep tabs on your SEO results without manually checking your rankings every hour?
Thats what this step is all about. In this step, Im going to show you how to track your results like a pro.
Google Analytics “Organic Traffic”
Rankings are great and all. But when it comes to measuring the results of SEO marketing, NOTHING beats organic traffic.
(In other words, traffic that comes directly from search engines.)
Thats mostly because rankings can be deceiving.
In fact, one industry study found that ranking #1 in Google isnt all its cracked up to be.
They found that the top-ranking page in Google doesnt always get the most traffic.
How is this possible?
First, organic CTR.
Ill talk MUCH more about that in the next step.
But as a quick overview, the #2 result in Google sometimes gets more clicks than the #1 result.
And if you can double your organic click-through-rate, you just doubled your traffic from that keyword.
Second, a single page can rank for THOUSANDS of different keywords.
Lets say you rank #1 for keyword A. And your competitor ranks #2 for that same term.
But your competitor ranks #1 for keywords B, C and D.
Because they rank for more keywords, theyll probably get more Google traffic than you.
In short: tracking your Google rankings has its place. But the gold standard of SEO tracking is organic traffic.
Google Search Console “Impressions” and “Clicks”
This is a nice complement to the Google Analytics organic traffic report we just talked about.
This report in the Search Console basically shows you how many people SAW your site. And how many of those people CLICKED on your site.
As you might expect, the more people that see and click on your site from Google, the better.
Leads and Sales
In other words: is this influx of traffic actually adding to the bottom line?
This is a question that people gloss over. But if you want to get a huge ROI from SEO, you need to know if all these new visitors are turning into customers.
There are a million and one ways to track this. But my favorite is the Goals feature in Google Analytics.
In fact, thats what we use here to see which pages are generating the most email subscribers for us.