Our next step is to improve your sites Bounce Rate.
Why does this matter?
Well, Google doesnt like to see people landing on a site… and quickly bouncing back to the search results.
This is a clear sign to Google that people arent happy. And if users arent happy, you can kiss your rankings bye-bye.
Needless to say, lining up your content with Search Intent is a GREAT way to improve your bounce rate.
After all, youre giving a searcher what theyre looking for. Why would they bounce?
Besides Search Intent, there are a handful of simple things you can do to improve your sites bounce rate.
First, I recommend looking at your sites “Above The Fold” section.
This is the first thing people see when they land on your site.
And in my experience, people decide to bounce or not bounce largely on what they see here.
The #1 thing you can do to improve your above the fold area is to push your content to the top. That way, Google searchers can easily find what theyre looking for.
For example, you can see that my content is at the very top of my page here.
You also want to structure your page so its easy for people to find what theyre looking for.
That way, people can jump directly to the step that theyre most interested in.
Lastly, add visuals, videos, charts, screenshots, selfies… or any form of visual content you can to your page.
This makes your content more compelling and easier to understand. Both of which can reduce your bounce rate A LOT.
For example, I add dozens of visuals to every single post.