Many professional SEO tools cost upwards of $100 per month. Given that this is a guide to SEO basics, you may not be quite ready to invest that kind of money into powerful SEO tools like Ahrefs just yet. But not to worry. You can achieve a lot with free SEO tools.
Here are a few popular ones that help with each facet of SEO covered in chapter 4.
Keyword research tools
Google Keyword Planner
Find unique keyword ideas.
Keyword Generator
Generate hundreds of keyword ideas.
SERP Checker
Check the estimated search traffic potential for the topic based on the top three results.
Keyword Difficulty Checker
Check the Keyword Difficulty (KD) score of the keyword.
On-page SEO tools
Yoast SEO
Add title tags and meta descriptions to WordPress posts and pages.
Connekt Teacher Webmaster Tools
Find missing title tags, meta descriptions, and alt text anywhere on your site.
Link building tools
Connekt Teacher Backlink Checker
See the top 100 backlinks to any website or web page.
HARO
Get link opportunities daily. (Its technically more of a service than a tool)
Gmail
Send outreach emails to link prospects. No fancy outreach software needed.
Technical SEO tools
Google Search Console
Find index coverage errors, page speed issues, and more.
Google Page Speed Test
Find index coverage errors, page speed issues, and more.
Connekt Teacher Webmaster Tools
Find 100+ SEO issues on your website, including many technical issues.
Lets wrap this up
Everything above should serve as a pretty thorough introduction to the basics of SEO. If youre looking to learn more about the four facets discussed in chapter four, we have beginners guides to each of them.