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Links from other websites act like "votes" and show Google that people are vouching for your content.
Theyre arguably the most important ranking factor, but getting good ones is not always easy.
Most link building tactics revolve around creating link-worthy content, then reaching out to site owners and editors with a compelling reason to add your link to one of their pages. But there are other ways to get links.
Lets take a look at just a few link building tactics.
Guest blogging
Guest blogging is where you write a blog post for another website. Heres a guest post that Ryan Stewart wrote for the Connekt Teacher Blog in 2018.
If you look at the author bio, youll notice links to Ryans social profiles and website.
Most websites allow guest authors to add their links here.
One of the easiest ways to find potential guest blogging opportunities is with Content Explorer, our searchable database of over seven billion pages. Heres how:
- Search for a relevant topic.
- Choose “in title†from the dropdown
- Check the “websites†tab
Here youll see the websites that get the most traffic to pages about your topic:
Because these websites have written about this topic before, chances are they might be open to a guest post about a similar topic. Just email them and ask.
Skyscraper technique
The Skyscraper Technique is where you build links by creating even better content than what people are already linking to.
Heres the basic process:
Content Explorer is arguably the quickest way to find "skyscraper" opportunities. Just search for a topic, then filter for pages with plenty of referring domains (linking websites).
Look for something you can improve on, then publish something even better. You can then plug the URL into Connekt Teacher Site Explorer, find all its backlinks from the Backlinks report, and reach out to those people.
Pursuing competitors links
Understanding how competitors are attracting backlinks is the best way to create a link building strategy. If you can find patterns in their link profile, you know which link building tactics are probably the most effective for your website.
To do this, search for the keyword youre targeting in Connekt Teacher Keywords Explorer and scroll down to the SERP overview. Look for a page thats similar to yours and has plenty of referring domains (linking websites).
If we do this for “SEO basics,†we see plenty of pages with lots of backlinks.
If we then click through to the Backlinks report for one of the pages, we can look for trends among its backlinks.
In this case, it looks like there are quite a few links from blogging guides.
So we could easily run a search in Content Explorer to find more guides to blogging, then reach out to their authors and suggest this post as an addition to their guide.
