Its no secret that Google uses click-through-rate in their algorithm. In fact, several studies (like this one) have found a correlation between “Expected CTR” and Google rankings.
Put another way:
The higher your organic CTR, the higher youll generally rank.
Thats because a high CTR tells Google that your page is what searchers are looking for.
And theyll boost your pages rankings to make it easier for people to find.
Here are a few simple ways you can get more clicks:
- Use Emotional Title Tags: In other words, titles that stand out. Heres an example:
- Use Short, Descriptive URLs: These are good for SEO in general. But they also help Google searches see your page as a great fit for their search.
- Rich Snippets: Rich Snippets (like stars) really help your site stand out in the SERPs.
- Compelling Meta Descriptions: Your meta description should “sell” your page.